14 May Customer Relationship Mapping and Customer Engagement
The Definitive Guide to Customer Relationship Mapping and B2B Customer Engagement
If you work in strategic accounts, you’ll surely agree: Making complex sales has never been harder. As the customer buying process grows increasingly complex, the likelihood of closing any single deal has plummeted.
But there IS a way to transform all this increased complexity into a source of competitive advantage and differentiation for you and your company:
By making it easier for your customers to buy from you.
You will learn how to:
- Identify the customer stakeholders that actually matter
- Create relationship maps that give an overview of where you stand with customer decision makers
- Engage your customer stakeholders with timely, relevant information that helps them build consensus and accelerate decision making
Why does this matter?
Because when suppliers help their customers navigate their complicated internal buying process, those customers are 3X as likely to buy bigger deals and to experience less regret in doing it.
Will you win more (and bigger) deals? Yes. But just as importantly, you will create higher customer satisfaction and experience more accurate revenue forecasts, shorter sales cycles, stronger deal quality and higher revenue per transaction.