Three industry experts from Forrester, Salesforce and ARPEDIO unravel the challenges and benefits of AI implementation, addressing issues related to data quality, trust, and the pivotal role of AI in enhancing productivity and quality within sales organizations.
The session covers everything you need to know about empowering sales leaders, applying Account-Based Selling (ABS) technologies and AI in Salesforce ecosystems, and the crucial interplay between technology, trust, and the future of B2B interactions.
Highlights from the session
When we (Forrester) talk with Sales Leaders, they are not focused on reducing their workforce, they are focused on making the workforce they have more efficient, more productive, more successful, and I think that is a key benefit.
Steve Silver
VP, Principal Analyst, Forrester
