Strategic Account Management Association (SAMA)

A valued partnership with SAMA based on co-creation

The collaboration has brought a cutting-edge solution for SAM’s to assess and progress through their 7-step value co-creation framework that has inspired and empowered the brightest account professionals worldwide.

SAMA 7-Step Framework

Trusted by top-performing sales teams


Benefits of implementing the SAMA 7-step framework

The foundation for success

Native to

All of ARPEDIO's solutions are easily adoptable, intuitive, and 100% native to Salesforce.


Streamline processes and create a foundation for both coaching and reporting.


Make (expensive) theory become (profitable) practice.


Give account executives exclusive insight into all customer relationships and active sales opportunities.

A world-class tool powered by a proven framework

Strategic Account Management
in Salesforce

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A defined best practice at your fingertips
  • Explore the SAMA world-renowned 7-step strategic account management process in ARPEDIO's powerful account management and relationship assessment platform, natively integrated in Salesforce.

Explore the potential of full transparency
  • Powered by SAMA’s proven I.P., the ARPEDIO solution brings the alignment, transparency, speed and consistency that is crucial to customer-facing teams.

  • The implementation simplifies the process of managing large, complex strategic relationships in an actionable manner, making it easily accessible and deeply rooted in professional B2B sales organizations and strategic account management teams.

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Partner reviews

What does SAMA say?

Strategic account management enablement is all about tools, training and coaching. This tool uses as its organizing principle SAMA intellectual property and best practices around value co-creation.

Denise Freier
President & CEO, SAMA
We use ARPEDIO’s suite of tools ourselves to give a common structure and strategic lens to managing our most important customers. It’s quick, it’s easy to use, and it’s powerful. It forces you to step back and say, ‘Where am I with this customer, and what do I need to do to get to the next step?'
Harvey Dunham
Managing Director of Marketing & Strategy, SAMA

Get to know SAMA

The Strategic Account Management Association (SAMA) is a global nonprofit dedicated to advancing the practice of strategic- and key account management. Based on decades of work with many of the world’s most advanced and successful B2B companies (including Schneider Electric, Boehringer Ingelheim, Emerson, Merck, 3M, DHL, Pfizer and hundreds more), they have created a best-in-class methodology that outlines an efficient and repeatable process for managing ​the value co-creation journey with complex, global customers.

SAMA is the largest, most diverse community of strategic accounts practitioners in the world, dedicated to the advancement of the SAM profession. Each year, more than 11,000 members take advantage of their recognized training, professional development and networking events throughout North America, Asia and Europe.

SAMA 2023 Annual Conference

Once again, SAMA, the world’s leading organization for strategic account management professionals, invites sales and account professionals to their Annual Conference.

The SAMA 2023 Annual Conference is a must-attend event for anyone involved in strategic account management. The overarching theme of this year’s Annual Conference is “Evolving to meet the challenge in an ever-changing SAM environment”, and you can expect a lineup of world-class speakers, thought-provoking sessions, and unparalleled networking opportunities.

Join us to learn about the latest trends and best practices in strategic account management, gain insights from industry leaders, and connect with peers from around the world. Whether you’re a seasoned professional or new to the field, you’ll find something valuable at SAMA 2023 Annual Conference.

  • When

    May (22)23-25, 2023

  • Where

    Hotel del Coronado, San Diego

For more information and the full agenda, visit SAMA’s website or view the official brochure.

As a SAMA Global Tech Partner and Diamond Sponsor of the conference, ARPEDIO is able to offer you a discount code for registration. Simply follow the link and select your category (corporate member, individual member or non-member). Your special rate will apply on the following page.

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Discover how you can work digitally with SAMA’s world-renowned 7-step framework through ARPEDIO’s solutions, making it easily accessible and deeply anchored in your SAM team.