The Strategic Account Management Association (SAMA) is a global nonprofit dedicated to advancing the practice of strategic- and key account management. Based on decades of work with many of the world’s most advanced and successful B2B companies (including Schneider Electric, Boehringer Ingelheim, Emerson, Merck, 3M, DHL, Pfizer and hundreds more), they have created a best-in-class methodology that outlines an efficient and repeatable process for managing ​the value co-creation journey with complex, global customers.

SAMA is the largest, most diverse community of strategic accounts practitioners in the world, dedicated to the advancement of the SAM profession. Each year, more than 11,000 members take advantage of their recognized training, professional development and networking events throughout North America, Asia and Europe.