Privacy policy

We care about how your personal information is used and shared, and we take your privacy seriously. Please read through the following to learn more about our Privacy Policy and make sure you are up to date.

By using or accessing the website or software in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways. We use your personal data to provide and improve the service. By using the service, you agree to the collection and use of information in accordance with this Privacy Policy.

Our Privacy Policy applies to all users of the ARPEDIO website: (and any subdomains)

What does it cover?

This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use the service and tells you about your privacy rights.

Furthermore, this Privacy Policy covers how we treat Personal Data, which we gather when you access or use our website or software. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations. This Privacy Policy does not cover the practices of companies we do not own or control of people we do not manage.

What Personal Data do we collect?

We collect Personal Data about you from:


  • When you provide such information directly to us.
  • When Personal Data about you is automatically collected in connection with your use of our website or software.


Third parties, either when they provide us with Personal Data about you or when we seek out information. Third Parties that share your Personal Data with us include:

  • Service providers. For example, we may use analytics service providers to analyze how you interact and engage with the website, or third parties may help us provide you with customer support.
  • Other networks connected to the website. If you provide any third-party account credentials to us or otherwise sign in to the software through a third-party site or service (for example, using Salesforce), some content and/or information in those accounts may be transmitted into your Account with us.
  • Advertising partners. We receive information about you from some of our service providers who assist us with marketing or promotional services related to how you interact with our websites, applications, products, services, advertisements or communications.

What categories of personal data do we collect?

The following details are the categories of Personal Data we collect. Please note that personally identifiable information may include, but is not limited to what is stated below.

Category of Personal Data



A. Personal Identifiers

First and last name, phone number, email address, IP, social media profile IDs/links


Third Parties

B. Internet or other similar network activity information           

Website & application usage, interaction with advertisement, browser/platform used, search history


Third Parties

C. Location Data

IP, location data (city, country, state)


Third Parties

D. Professional related data

Employment history, role, industry


Third Parties

E. Personal Data a user chooses to enter into a free text field

Any information that either directly or indirectly identifies, relates to, or describes a particular consumer and/or is reasonably capable of being associated with or could reasonably be linked to a particular consumer.


Third Parties

Information you are providing us: We receive and store any information you knowingly provide to us. This can be through registration or account settings e.g., first and last name, email address, phone number.

We may communicate with you if you have provided us the means to do so. For example, if you have given us your email address, we may send you promotional email offers on behalf of other businesses, or email you about your use of the website or software.  Also, we may receive a confirmation when you open an email from us, which helps us improve our website.

Information collected automatically:

We gather information through your use of the site or software by using cookies and other similar technologies that enables us to recognize your web browser or device and tell us how and when you visit and use our software, and to analyze trends and improve our software. We might also supplement the information we collect from you with information received from third parties.

Usage Data

When you access our website or software by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on our website and software and to store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our service. The Cookies we use include:

  • Essential cookies: Required for providing you with features or services that you have requested.
  • Functional cookies: Used to record your choices and settings regarding our website, maintain your preferences over time and recognize you when you return to our website.
  • Performance/analytical cookies: Allows us to understand how visitors use our website by collecting information about the number of visitors to the website, what pages the visitor view on our website and how long visitors are viewing pages on the website. Performance/analytical cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the website’s content.
  • Retargeting/advertising cookies: Used to collect data about your online activity and thereby identify interests so we can provide advertising that is relevant to you.


You can decide whether or not to accept cookies through your internet browser settings. This will prevent your browser from accepting new cookies, as well as allowing you to decide on acceptance of each new cookie. You can also delete all cookies that are already in your computer.

Information about interest-based advertising: We may serve advertisement and/or allow third-party ad networks, including third party ad servers, ad agencies, ad technology vendors and research firms to service advertisement through the website. The advertisement may be targeted to users who fit certain profiles or have certain preferences or behaviors. The information for Internet-Based Ads may be derived from the usage patterns of particular users on the website and/or services of third parties. This information may be gathered through tracking activities across time and unaffiliated properties, including when you leave the website. To do this, we may deliver cookies, including a file (a “web beacon”) from an ad network to you through the website. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own cookies on your browser, just as if you had requested a web page from their site.

How do we use your Personal Data?

We process Personal Data to operate, improve, understand and personalize our website. We use Personal Data for the following purposes:

  • To meet or fulfill the reason you provided the information to us.
  • To communicate with you about news, including service announcements, updates or offers.
  • To provide support and assistance.
  • To personalize your experience, website content and communication based on your preferences, including targeted offers and ads.
  • To process orders or other transactions.
  • To contact you by email, telephone calls, or other equivalent forms of electronic communication.
  • To market, improve, and develop the website, including testing, research, analysis, and product development.
  • To protect against or deter fraudulent, illegal or harmful actions and maintain the safety, security and integrity of our website.
  • To comply with our legal or contractual obligations, resolve disputes, and enforce our Terms of Conditions.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • For any other business purpose stated when collecting your Personal Data, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience. or as otherwise set forth in applicable data privacy laws.

We will not collect additional categories of Personal Data or use the Personal Data we collect for materially different, unrelated, or incompatible purposes without giving you notice.

How do we share your Personal Data?

We may disclose your Personal Data to service providers and other parties for the following business purposes:

  • Performing services on our behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
  • Auditing related to a current interaction and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  • Debugging to identify and repair errors that impair existing intended functionality.
  • Short-term, transient use of Personal Data that is not used by another party to build a consumer profile or otherwise alter your consumer experience outside the current interaction.
  • Undertaking internal research for technological development and demonstration.
  • Undertaking activities to verify or maintain the quality or safety of a service or device that we own, manufacture, was manufactured for us, or we control.

We may disclose your Personal Data to the following categories of service providers and other parties:

  • Service providers, including:
    • Subscription management providers and payment processors
    • Security and fraud prevention consultants
    • Hosting and other technology and communications providers
    • Analytics providers
    • Customer relationship management and customer support providers
    • Ad networks
  • Parties who acquire your Personal Data through an acquisition or other change of control.
    • Personal Data may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part)
  • Other parties in your direction.
    • Other users (where you post information publicly or as otherwise necessary to effect a transaction initiated or authorized by you through the Service)
    • Third-party business partners who you access through the website
    • Other parties authorized by you
  • Business partners
    • In some cases, we may disclose information about your use of the website to your employer or other users within your organization

Disclosure of your Personal Data to Law Enforcement:

Under certain circumstances, we may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency). We may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of ARPEDIO
  • Prevent or investigate possible wrongdoing in connection with our software
  • Protect the personal safety of Users of our software or the public
  • Protect against legal liability

Retention of Your Personal Data

We will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our website or software, or if we are legally obligated to retain this data for longer time periods.

Links to Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


If you have any questions about ARPEDIO’s Privacy Policy, please do not hesitate to contact us at [email protected]

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Global B2B corporations are already creating significant results through the ARPEDIO solutions.

Global B2B corporations are already creating significant results through the ARPEDIO solutions.

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Explore the opportunities​

We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead​

Get access to the latest news, updates and special offers delivered directly in your inbox every third month.

Explore the opportunities​

We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

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Get access to the latest news, updates and special offers delivered directly in your inbox every third month.

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