Client Case Study: Copenhagen Optimization

Client Case Study: Copenhagen Optimization

Like so many others, Copenhagen Optimization was deeply affected by COVID-19. “Without a digital channel and all events cancelled we had no ability to generate leads”, says Sarah Procter, Director Sales & Marketing, Copenhagen Optimization. Their way of working was turned upside down, and they had to find a solution quickly.

“Together with Arpedio we successfully turned the crises into an opportunity and effectively set up a light digital marketing setup matching our size and needs. Thanks to this project and despite the crises our pipeline has doubled“, says Sarah.

Copenhagen Optimization offers consultancy and software solutions to Airports. Their software solutions and services help Airports forecast and manage traffic more efficiently, improving throughput, resource utilization, and customer experience.    

COVID-19 left Copenhagen Optimization with an ambition to design and implement an Account Based Marketing program for their priority prospects and set up a digital lead generation process from their website in Salesforce.

To reach this goal, Copenhagen Optimization teamed up with Arpedio. ”Arpedio began by carrying out an initial assessment appraising current sales processes and digital readiness at CopOpt. This was summarized with a clear recommendation on where we needed to invest and how we could move forward, so that we could grow our SaaS product sales pipeline despite the COVID-19 crisis. Their recommendations were tangible and provided a clear action plan which they led and managed”, says Sarah.

Arpedio created an ActiveCampaign and Salesforce setup to facilitate a comprehensive lead flow and targeted campaigns to support the Account Based Marketing program for priority clients. The solution included a lead and campaign process from ActiveCampaign to Salesforce as well as an operational setup for ActiveCampaign with the following features included: Landing pages, automations, forms, lead scoring and nurture emails. 

Get the case study and learn more about the results of the collaboration here


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