March 14, 2024 | 8.45 AM | Copenhagen

Customer Insights and Tech Empowerment at Maersk

Join us for the upcoming session in our insightful event series, 'Good Morning, Sales,' hosted by ARPEDIO and Salesforce.

What to Expect

We are excited to introduce Mireille Patoine, Strategic Insights Lead at Maersk, and Alexandre Audi, Senior Sales Enablement Strategy Manager, for a captivating discussion guided by Morten Junge at the headquarters of A.P. Moller – Maersk.

In this session, Mireille and Alexandre will delve into the crucial roles of customer-centricity and sales time efficiency in driving account-based growth.

Embark on their inspiring journey, showcasing their distinctive contributions toward achieving the ambitious goal of establishing a world-class sales organization at Maersk.

Key Topics

  • Empowering Sales Excellence

    Explore the impact of giving back time to sales professionals and its effectiveness in driving sales excellence.

  • Customer-Centric Transformation

    Examine the pivotal role of customer insights and the strategies used to navigate the intricacies of customer interaction, challenging the status quo, and equipping commercial teams with invaluable insights.

  • Change Management and Adoption Strategies

    Dos and Don'ts for effective change management, ensuring successful onboarding of individuals on the transformative journey.

Event Details

  • March 14, 2024 @ 8:45 AM

  • A.P. Moller - Maersk. Esplanaden 50, 1098 Copenhagen

Meet the Speakers

Mireille Patoine, Strategic Insights Lead at Maersk
Mireille Patoine, a seasoned leader in customer insights, is passionate about understanding customers and driving business value. She spearheads customer-centric initiatives at Maersk, focusing on product development, innovation, and enhancing end-to-end experiences through journey mapping and persona development.

Alexandre Audi, Senior Sales Enablement Strategy Manager at Maersk
Alexandre, a sales enablement expert at Maersk, brings a diverse background in account management, technical sales, and hunting roles. He’s committed to empowering sales teams with transformative strategies, leading projects like Sales Content Strategy creation and a large-scale Sales Enablement software rollout. Now part of the Commercial Insights team, he bridges insights and sales to drive customer-centricity and commercial growth.

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