Customer stories

Enterprise sales teams operationalizing ABS inside Salesforce

Strategic accounts, stakeholder intelligence, methodology-fit platforms: how customers put account-based selling into practice with ARPEDIO.

Case studies

Full-depth stories with named voices, outcomes, and methodology framing.

Aerospace & defense · Relationship Mapping
Airbus Defence & Space

Centralized strategic account planning inside Salesforce: stakeholder intelligence, account plans, and governance at institutional scale.

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Specialty chemicals · Account Planning
Perstorp

A 25-person pilot became a multi-continent account-planning practice. Account plans and DMU visualization inside Salesforce, EMEA into APAC.

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Managed technology services · MEDDPICC
WBM Technologies

98% close rate on opportunities scoring 4.4+ in ARPEDIO's MEDDPICC Assessment. One strategic enterprise deal rebuilt on the scores, closed in three weeks.

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Industrial energy services · Account Planning
Aggreko

SAMA 7-step strategic account methodology integrated into ARPEDIO without rewriting it. Account plans digitized from PowerPoint into Salesforce.

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Perimeter security · Account Planning
AMAROK

A homegrown nine-block Excel model, co-created into ARPEDIO's Account-Based Selling Framework inside Salesforce. Salesforce interactions rose more than 50%.

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More customers

Brief notes from customers using ARPEDIO across industries.

Design furniture · Relationship Mapping

4-week sprint from first conversation to live platform: Salesforce Sales Cloud + ARPEDIO Relationship Mapping + Account Planning, rolled out with gamification to drive adoption.

Michael Maegaard, Chief Sales Officer at the time of ARPEDIO implementation, GUBI
Student transportation · Relationship Mapping

Marketing-led ABS rollout: Relationship Mapping deployed across Marketing, Sales, and Customer Success with customization to company-specific objectives. "The ability to start small and scale effectively was a key factor in their decision."

Cristina Hallner, Director of Marketing, North America (formerly National Express)

See ARPEDIO
running in Salesforce.

A recorded 5–7 minute walkthrough covering Relationship Mapping, Account Planning, MEDDPICC, and AI Agents — no form to fill in.

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