The number of people involved in a buying decision has grown significantly over the years, resulting in a number of new implications that organizations – and especially SAMs – need to consider and adapt to.
In this very informative podcast and transcribed interview, Harvey Dunham, Managing Director of Strategy and Marketing at the Strategic Account Management Association (SAMA), and Ulrik Monberg, CEO and Founder of ARPEDIO, address these implications. They talk about trends and share best practices, and Ulrik gives his answers to how ARPEDIO’s solutions help organizations deal with these challenges in the best possible way.
More specifically, you’ll get the insights into how ARPEDIO’s solutions enable a clear overview of your stakeholder relationships and give you the tools to map and manage these – digitally, virtually and always available to everyone across your organization.
Listen to the podcast, or read the interview here.
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About SAMA
Founded in 1964, the Strategic Account Management Association (SAMA) is a unique nonprofit association focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth. With more than 11,000 members worldwide, SAMA offers unmatchable networking, research, training and professional development opportunities throughout North America and Europe designed to help you advance SAM practice.
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Relationship Mapping: Improve your critical stakeholder relationships
