Client Case study

How Green Team Joined the Next-Generation Opportunity Planning League

ABOUT GREEN TEAM GROUP

Green Team Group (Green Team going forward) is Europe’s leading supplier of high-end, sustainable Christmas trees. Green Team handles all parts of the supply chain, including sourcing, manufacturing, pruning, nourishing and maintaining the trees, as well as marketing, sales and delivery through their multiple logistic centers across Europe.

This customer case study is based on an interview with Peter T. Kilt, Sales Director at Green Team Group. During the implementation of Salesforce, Peter acted as the leading sponsor and decision-maker.

Sector

Agricultural manufacturing

Website

The Challenges

When Green Team first reached out to ARPEDIO, they were dealing with a very low-key and old school account and opportunity planning setup. Green Team didn’t have a CRM system in place. Instead they used spreadsheets that continued indefinitely to contain all their critical information. This client case study describes how Green Team Group completely transformed their way of working with accounts and opportunities.

It wasn’t possible for me to do any reporting before. And you can imagine what it’s like when a board member asks you how it’s going, and you have to answer that you simply don’t know because the information isn’t available.
Peter T. Kilt
Sales Director, Green Team Group

The Solutions

There was no question that Green Team wanted – and needed – a new CRM system. And after deciding to go with Salesforce, they needed a Salesforce Implementation Partner. This partner was going to support implementation and adoption of Salesforce, as well as advise Green Team on best practices for the best possible experience and outcome. The choice quickly fell on ARPEDIO:

They really came prepared and provided the knowledge that would take Green Team on a transformation journey into technologically advanced account- and opportunity planning.
Peter T. Kilt
Sales Director, Green Team Group

Bringing in a subject matter expert to support the big internal change(s) ended up being a game changer, offering new perspectives and a trusted source of information.

The Results

The results speak for themselves. Green Team Group went from no CRM system and outdated spreadsheets to planning, tracking and reporting directly in Salesforce. With the implementation of Salesforce, Green Team as a whole has become much more agile and commercially minded, and they are now working with opportunities in a completely new and improved way. 

Additionally, ARPEDIO built a new Salesforce to ERP (IFS) integration. With this integration, once an order is confirmed, data automatically transfers straight into their ERP, minimizing workload and streamlining processes from A-Z.

Next steps: ARPEDIO is currently working on a solution for claims handling as an addition to Green Team’s current Salesforce setup. This new claims handling solution will help keep track, manage and prioritize claims internally.

We went from driving a Fiat 500 to being on our way to Formula 1. We’re in a completely different league now. I won’t say it’s easy to be me, but it’s definitely a lot easier than it was before.
Peter T. Kilt
Sales Director, Green Team Group
Jeppe Tølløse, Senior Account Manager

Jeppe Tølløse, Senior Account Manager

+45 40 98 52 60
jeppe@arpedio.com
linkedin.com/in/jeppetollose

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Jeppe Tølløse, Senior Account Manager

Jeppe Tølløse, Senior Account Manager

+45 40 98 52 60
jeppe@arpedio.com
linkedin.com/in/jeppetollose

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Global B2B corporations are already creating significant results through the ARPEDIO solutions.

Global B2B corporations are already creating significant results through the ARPEDIO solutions.

Explore the opportunities​

We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

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Global B2B corporations are already creating significant results through the ARPEDIO solutions.

Explore the opportunities

We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead

Get access to the latest news, updates and special offers delivered directly in your inbox.

Explore the opportunities​

We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead​

Get access to the latest news, updates and special offers delivered directly in your inbox.

How Green Team Joined the Next-Generation Opportunity Planning League

Download the full case study here. 

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