How TDC went from spreadsheets to agile portfolio planning directly in Salesforce

about TDC

TDC Group is a Danish telecommunications company dating back to 1879. It is the largest telecommunications company in Denmark.

TDC Group consists TDC NET and Nuuday. TDC Net covers mobile and fixed (network) connections, whereas Nuuday focuses on customer experience and entertainment through brands such as YouSee, Telmore, Hiper, and TDC Erhverv.

This is a study of how TDC Erhverv managed to succeed in streamlining their portfolio planning with their largest enterprise clients.

Sector

Telecommunication

Website

www.tdc.dk

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The Challenge

TDC Erhverv needed assistance and tools to comply with their vision of a more agile way of working. Some of the challenges they were facing included:

The Solutions

ARPEDIO and TDC identified that an implementation of ARPEDIO’s White Space Analysis Software and Relationship Mapping software would make them able to cope with their challenges. The tools were customized to fit their needs and terminology, and were implemented directly and natively in Salesforce where they already kept their critical client data.

The Results

In short, ARPEDIO supported TDC with the following:

Portfolio planning has become 100% digital.
ARPEDIO’s White Space Analysis and Relationship Mapping tools have enabled TDC to perform intelligent deal and account management directly in Salesforce, eliminating duplicated work and improving collaboration by making the portfolio plans shareable and comparable.
Instead of lots of spreadsheets and PowerPoint presentations, everything is now incorporated directly into Salesforce.
TDC is now able to create white space reports across the various business and product lines and can compare various accounts directly across the business.

All of the reporting possibilities have been exceptional. It has allowed for our Sales Managers to dive into specific product portfolios to estimate and predict future sales opportunities. Something that we weren’t able to do before.

Claus Hansen

TDC