How National Express Accelerated Marketing – An ABM/ABS Success Story

About National Express LLC

National Express North America is a subsidiary of global mobility leader Mobico Group. With a track record of excellence in the transportation industry, National Express shares a strong commitment to provide innovative and reliable mobility solutions to meet the diverse needs of passengers served by its Shuttle & Transit and School Bus divisions.

Sector

Mobility

Website

National Express LLC recognized the need to enhance their sales and marketing strategies, particularly in data sharing and collaboration. They aimed to streamline data flow, manage complex stakeholder relationships, and enrich Salesforce insights.

The company adopted ARPEDIO’s Relationship Mapping and Org Chart tool, initially driven by the marketing team. This tool not only facilitated better data management and stakeholder understanding but also fostered a stronger synergy between sales, marketing, and customer success teams. These efforts improved collaboration and Account-Based Marketing effectiveness with a more relationship-centric approach.

This strategic move has led to a unified, efficient, and impactful approach in stakeholder engagement, marking a significant advancement in the company’s Marketing capabilities.

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Explore how the implementation of ARPEDIO has fostered a more collaborative and relationship-centric Account-Based Marketing approach at National Express North America.

Picture of  Maximilian Opp, Head of Sales International

Maximilian Opp, Head of Sales International

+45 53 50 78 33
[email protected]
linkedin.com/in/maximilian-opp/

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Picture of Maximilian Opp, Head of Sales International

Maximilian Opp, Head of Sales International

+45 53 50 78 33
[email protected]
linkedin.com/in/maximilian-opp/

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

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