National Express LLC recognized the need to enhance their sales and marketing strategies, particularly in data sharing and collaboration. They aimed to streamline data flow, manage complex stakeholder relationships, and enrich Salesforce insights.

The company adopted ARPEDIO’s Relationship Mapping and Org Chart tool, initially driven by the marketing team. This tool not only facilitated better data management and stakeholder understanding but also fostered a stronger synergy between sales, marketing, and customer success teams. These efforts improved collaboration and Account-Based Marketing effectiveness with a more relationship-centric approach.

This strategic move has led to a unified, efficient, and impactful approach in stakeholder engagement, marking a significant advancement in the company’s Marketing capabilities.