careers

Head of Marketing

As the Head of Marketing at ARPEDIO, you will lead a talented team comprising a Creative Lead (Graphic & Event Project Manager), two Content Writers, and a Digital Marketing Manager (position currently open), as well as an ABM and Partnership Marketing Responsible (position currently open). You will develop and execute comprehensive marketing strategies to accelerate growth, enhance brand awareness, and generate leads. This role requires a blend of strategic vision and hands-on execution, ensuring that ARPEDIO stands out in the market and achieves its ambitious growth objectives.

Key responsibilities

Leadership and team management: Lead, mentor, and manage a growing marketing team, fostering a collaborative and innovative environment.
Marketing strategy: Develop and implement a holistic marketing strategy aligned with ARPEDIO’s sales goals and growth objectives.
Brand building: Enhance ARPEDIO’s brand presence and market positioning, ensuring consistent and impactful messaging.
Campaign development: Create and oversee digital campaigns, awareness initiatives, and lead generation activities.
Client journey support: Develop lead nurturing strategies to guide clients from initial awareness to Sales Qualified Leads (SQL).
Content creation: Build and manage content flows to support diverse client journeys and nurture leads.
Event marketing and execution: Develop, drive, and execute events, including webinars, conferences, and industry expos, to increase brand visibility, generate leads, and strengthen ARPEDIO’s position in the market.
Data transparency: Implement dashboard reporting to provide real-time marketing data to the management team and investors, including metrics such as MQL/SQL numbers, CPL, CPC, conversion rates, website visits, user behavior, and social media engagement.
Strategic partnerships: Develop and maintain strategic partnerships to support ARPEDIO’s growth and global reach, including collaborations with Salesforce, Strategic Account Management Association (SAMA), Accenture, PwC, and others.
Sales alignment and ABM: Work closely with the sales team to ensure alignment and support for bid efforts and sales processes.

Qualifications

Proven experience in a senior marketing role, preferably within the SaaS or technology sector.
Strong leadership skills with a track record of managing and growing marketing teams.
Strategic thinker with the ability to execute practical, hands-on solutions when needed.
Demonstrated success in developing and implementing effective marketing strategies.
Excellent communication and interpersonal skills.
Ability to work proactively and adapt to changing business needs.
Familiarity with Salesforce ISV and B2B sales enablement is a plus.
Fluency in English is essential, as ARPEDIO is an international company. Experience working in a global context and collaborating across diverse markets is highly valued.

What we offer

Opportunity to be part of the executive team, reporting directly to the CEO.
A dynamic and innovative work environment with a focus on growth and expansion.
Flexible work arrangements and work-life balance.
The chance to make a significant impact on ARPEDIO’s success and growth journey.
Potential for non-Danish citizens to relocate on attractive tax terms.

Joining a scale-up company means that you will take an active part in shaping your own role. With a humble approach, you will take ownership and drive your area of interest forward. Together with the rest of us, you will contribute towards shaping the direction of our company! 🚀

How to apply

If you are a proactive marketing leader with a passion for driving growth and achieving high ambitions, we would love to hear from you. Please submit your resume and a cover letter outlining your experience and vision for ARPEDIO’s marketing strategy to [email protected].

About ARPEDIO

ARPEDIO provides a powerful account-based selling platform for B2B sales professionals, fully integrated within Salesforce. Our advanced technology offers a 360-degree view of all your accounts and leads, enabling you to optimize your sales efforts and focus on the accounts that matter most for maximum return on investment.

ARPEDIO Consulting Services:
ARPEDIO is also a certified full-stack implementation partner to Salesforce. With a team of Salesforce consultants, ARPEDIO helps companies get the most from their CRM platform (Salesforce).

ARPEDIO B2B Sales Training:
ARPEDIO customizes B2B sales trainings to fit your exact needs, regardless of your chosen sales methodology. We focus our training on your sales best practice – or customize it to be able to identify or define your sales best practice.

ARPEDIO strives to create an inclusive and diverse workplace, and we encourage all qualified applicants to apply regardless of age, gender, race, sexual/religious orientation or disability.