careers

ABM & Partnership Marketing Responsible

As the ABM (Account-Based Marketing) and Partnership Marketing Responsible at ARPEDIO, you will play a critical role in developing and executing targeted marketing strategies aimed at key accounts and strategic partners. Your efforts will directly contribute to ARPEDIO’s growth by building strong relationships with partners and driving focused marketing initiatives that align with our sales strategy. You will be reporting directly to the Head of Marketing.

Key responsibilities

Account-Based Marketing (ABM): Develop and implement ABM strategies to target and engage high-value accounts, tailoring campaigns to meet the specific needs and goals of each account.
Partnership development: Identify, establish, and nurture strategic partnerships with organizations such as Salesforce, Strategic Account Management Association (SAMA), Accenture, PwC, and others to enhance ARPEDIO’s market reach and growth.
Campaign execution: Plan and execute marketing campaigns that align with the overall business and sales objectives, ensuring they effectively drive awareness, engagement, and conversions.
Collaboration: Work closely with the sales team to ensure marketing efforts are aligned with sales goals and support bid efforts and processes.
Content creation: Develop and manage content tailored to the needs of key accounts and partners, including case studies, whitepapers, webinars, and other marketing collateral together with the content writers.
Performance tracking: Monitor and analyze the performance of ABM and partnership marketing campaigns, providing regular reports and insights to the management team to inform strategy adjustments.
Event planning: Plan and manage events, webinars, and other activities to engage key accounts and partners, ensuring a strong presence and impactful interactions.

Qualifications

Proven experience in Account-Based Marketing and partnership development, preferably within the SaaS or technology sector.
Strong strategic thinking and planning skills with the ability to execute practical, hands-on solutions.
Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and key accounts.
Demonstrated success in developing and implementing effective marketing campaigns.
Ability to work collaboratively with cross-functional teams, including sales and marketing.
Familiarity with Salesforce and B2B sales enablement is a plus.
Fluency in English is essential, as ARPEDIO is an international company. Experience working in a global context and collaborating across diverse markets is highly valued.

What we offer

Opportunity to play a key role in ARPEDIO’s growth journey and make a significant impact.
A dynamic and innovative work environment with a focus on collaboration and growth.
Flexible work arrangements and work-life balance.
The chance to work with a talented and motivated team committed to achieving high ambitions.
Potential for non-Danish citizens to relocate on attractive tax terms.

Joining a scale-up company means that you will take an active part in shaping your own role. With a humble approach, you will take ownership and drive your area of interest forward. Together with the rest of us, you will contribute towards shaping the direction of our company! 🚀

How to apply

If you are a proactive marketing professional with a passion for driving growth through strategic partnerships and targeted marketing initiatives, we would love to hear from you. Please submit your resume and a cover letter outlining your experience and vision for ARPEDIO’s ABM and partnership marketing strategy to [email protected].

About ARPEDIO

ARPEDIO provides a powerful account-based selling platform for B2B sales professionals, fully integrated within Salesforce. Our advanced technology offers a 360-degree view of all your accounts and leads, enabling you to optimize your sales efforts and focus on the accounts that matter most for maximum return on investment.

ARPEDIO Consulting Services:
ARPEDIO is also a certified full-stack implementation partner to Salesforce. With a team of Salesforce consultants, ARPEDIO helps companies get the most from their CRM platform (Salesforce).

ARPEDIO B2B Sales Training:
ARPEDIO customizes B2B sales trainings to fit your exact needs, regardless of your chosen sales methodology. We focus our training on your sales best practice – or customize it to be able to identify or define your sales best practice.

ARPEDIO strives to create an inclusive and diverse workplace, and we encourage all qualified applicants to apply regardless of age, gender, race, sexual/religious orientation or disability.