ARPEDIO Recognized in 2023 Account-Based Selling Technologies Landscape Report by Forrester
Copenhagen, Denmark. May 15, 2023.
ARPEDIO, a leading provider of account-based selling technologies, is proud to announce its inclusion in the prestigious Forrester Research report “The Account-Based Selling Technologies Landscape, Q2 2023.” The report provides sales and sales operations leaders with valuable insights into the diverse set of vendors in the rapidly evolving account-based selling technologies market.
Forrester defines account-based selling technologies as:
Strategic account mapping and alignment technologies that help organizations’ account planning and execution efforts by revealing complex relationships; identifying white space; supporting opportunity planning efforts; and enabling collaboration that makes it easier to identify, win, retain, and grow business with key accounts.*
*The Account-Based Selling Technologies Landscape, Q2 2023
Account-based selling technologies maximize the revenue potential of each account
The Forrester report highlights how sellers, who need to acquire new accounts and grow and retain existing accounts, should consider account-based selling technologies. These technologies help organizations improve their account planning and execution efforts by revealing complex relationships, identifying white space, supporting opportunity planning efforts, and enabling collaboration for key accounts. It emphasizes the business value of account-based selling technologies in improving visibility into account potential; increasing sales rep efficiency; and increasing pipeline value (deal size), win rates, and forecast accuracy.
Forrester also defines the market maturity in this new report, claiming that account-based selling has evolved from a set of tools focused mainly on embedding a sales process or sales methodology to now focuses on data governance and cleansing, and uses multiple data sources and AI to provide more meaningful insights and predictive actions for these complex sales motions.
“For us, our inclusion is a testament to our commitment to helping sales teams maximize the revenue potential of each account, and we will continue to innovate and evolve our solutions in this rapidly growing market” said Ulrik Monberg, CEO of ARPEDIO.
ARPEDIO’s innovative solutions align with the market definition and key capabilities outlined in the report. Our strategic account mapping and relationship management capabilities enable enterprises to develop deeper relationships with their most important customers while increasing sales productivity. The report also emphasizes the criticality of integrated solutions. ARPEDIO is committed to providing seamless integration with Salesforce across the revenue ecosystem, ensuring a holistic view of each account.
For more information about ARPEDIO’s account-based selling technologies, please visit www.arpedio.com.
About ARPEDIO
ARPEDIO is a leading provider of account-based selling technologies, empowering sales and sales operations teams to drive growth and retention in key accounts. Our innovative solutions enable enterprises to develop their key accounts and ensure collaboration between stakeholders. With a focus on seamless integration and seller adoption, ARPEDIO is committed to helping businesses achieve greater results in their account-based selling efforts.
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+45 31 46 31 56 / +1 650 398 1285
[email protected]
linkedin.com/in/monberg/
Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.
