ARPEDIO is excited to announce the expansion of its Global Advisory Board with the appointment of Liz Fendt, Global Chief Sales and Marketing Officer at TÜV SÜD. Liz joins the board as a seasoned leader with over 25 years of experience driving strategic growth, marketing transformation, and diversity initiatives across global organizations.
Liz has spent more than a decade at TÜV SÜD, where she has been instrumental in creating and scaling the company’s Global Marketing Organization, while simultaneously leading its global sales, marketing, and eBusiness initiatives. Her innovative approach has delivered measurable results, including enhanced demand generation, increased brand visibility, and operational efficiency. Liz is also a passionate advocate for diversity and inclusion, having co-founded TÜV SÜD’s Women’s Network, which empowers over 1,000 women worldwide.
Ulrik Monberg, CEO of ARPEDIO, shared his excitement about Liz’s appointment:
“We are proud to welcome Liz to the ARPEDIO Advisory Board. Her wealth of experience in global sales and marketing leadership, combined with her commitment to innovation and inclusion, aligns perfectly with ARPEDIO’s mission to revolutionize Account-Based Selling. Liz’s strategic insights and global perspective will be invaluable as we continue to expand our reach and impact.”
Liz Fendt commented on her new role:
“Joining ARPEDIO’s Advisory Board is an exciting opportunity to contribute to a company that’s redefining the way organizations approach Account-Based Selling. I look forward to collaborating with the team and sharing my experience to help ARPEDIO accelerate its growth and create lasting value for its clients.”
With the addition of Liz Fendt, ARPEDIO strengthens its commitment to leveraging world-class expertise to drive innovation and success in the Account-Based Selling category.
Liz Fendt is an accomplished Global Sales and Marketing leader. With over 25 years of experience in marketing, communications, and leadership, Liz has a proven track record of driving transformation and growth in multinational organizations. Currently serving as the Group Chief Sales and Marketing Officer at TÜV SÜD, Liz has spent more than a decade leading the company’s global sales, marketing and eBusiness initiatives, creating innovative strategies that generate demand, increase brand awareness, and streamline operations across regions.
As a passionate advocate for diversity and inclusion, she co-founded the TÜV SÜD Women’s Network, empowering over 1,000 women worldwide through mentorship, networking, and leadership programs. Liz’s career reflects her commitment to building high-performing teams, championing innovation, and creating impact both within and beyond the workplace.
Why did you decide to join the ARPEDIO Advisory Board?
“The answer is simple. I am a typical ARPEDIO customer. I have been responsible for the global selection, implementation and stack integration of large scale marketing and sales tech tools for TÜV SÜD for over a decade. I have the pain points that ARPEDIO aims to solve and I am fully in tune with what I need in order to bring higher efficiency and performance to the sales and marketing function. This knowledge is incredibly powerful for ARPEDIO’s advisory board, as I can advise on the pain points of the customer and how these can be translated into a product the client needs.”
What are your hopes and expectations for ARPEDIO?
“That ARPEDIO is held up as a global innovation leader in sales tech: Constantly harnessing the latest in AI, coupled with a deep understanding of client needs, to arrive at a product that will delight and excite its clients.”
Get a demo
Good call – let's do some demo'ing!
Contact Us
Questions? Give us a shout!
