careers

Digital Marketing Manager

Are you a strategic thinker with a passion for digital marketing? Do you excel in crafting comprehensive digital strategies, and driving impactful lead generation? If you thrive in a fast-paced environment and have a knack for optimizing digital channels, this is the perfect opportunity for you! As the Digital Marketing Manager at ARPEDIO, you will play a key role in developing and executing digital strategies to drive growth and engagement.

Key responsibilities

Strategic planning

Build the digital foundation, including lead scoring, customer journeys, data dashboards, and lead generation strategies.
Develop and implement ABM strategies to target and engage key accounts.
Collaborate with sales teams to identify target accounts and create personalized marketing plans.
Develop data visualization and analytics.
Optimize the usage of our Marketing Automation tool (Salesforce Account Engagement).
Track and report on performance metrics.
Manage relationships with stakeholders to align digital strategies with business goals.

Lead generation

Develop and execute lead generation strategies to attract and convert qualified leads.
Manage and optimize lead nurturing workflows and email marketing campaigns.

PPC campaigns

Plan and manage paid campaigns across various platforms.
Track and report on PPC campaign performance.

SEO optimization

Implement SEO best practices to improve website rankings and drive organic traffic.
Conduct keyword research and analysis to enhance SEO performance.
Perform SEO audits and implement optimizations.
Collaborate with content creators to ensure content is SEO-friendly.

Website optimization

Develop wireframes for new web pages.
Strategically plan and organize new campaign landing pages (using WordPress).
Analyze user behavior data to optimize website performance.

Qualifications

Proven experience as a Digital Marketing Manager or similar role.
Strong knowledge of digital marketing strategies, lead generation, PPC, SEO, and/or website optimization.
Experience with Marketing Automation tools.
Knowledge of CRM systems (e.g., Salesforce).
Analytical skills and experience with data visualization tools.
Familiarity with WordPress or other CMS platforms.
Bachelor’s degree in Marketing, Business, or related field.
Fluency in English is essential, as ARPEDIO is an international company. Experience working in a global context and collaborating across diverse markets is highly valued.

What we offer

Opportunity to work with a dynamic and innovative team.
Professional growth and development opportunities.
Flexible working environment with a focus on work-life balance.
Access to the latest digital marketing tools and technologies.
Potential for non-Danish citizens to relocate on attractive tax terms.

Joining a scale-up company means that you will take an active part in shaping your own role. With a humble approach, you will take ownership and drive your area of interest forward. Together with the rest of us, you will contribute towards shaping the direction of our company! 🚀

How to apply

Join us and be part of a team that values innovation, collaboration, and results-driven strategies. If you are passionate about digital marketing and ready to take your career to the next level, apply now! Please submit your resume and a cover letter outlining your experience and vision for ARPEDIO’s digital marketing strategy to [email protected].

About ARPEDIO

ARPEDIO provides a powerful account-based selling platform for B2B sales professionals, fully integrated within Salesforce. Our advanced technology offers a 360-degree view of all your accounts and leads, enabling you to optimize your sales efforts and focus on the accounts that matter most for maximum return on investment.

ARPEDIO Consulting Services:
ARPEDIO is also a certified full-stack implementation partner to Salesforce. With a team of Salesforce consultants, ARPEDIO helps companies get the most from their CRM platform (Salesforce).

ARPEDIO B2B Sales Training:
ARPEDIO customizes B2B sales trainings to fit your exact needs, regardless of your chosen sales methodology. We focus our training on your sales best practice – or customize it to be able to identify or define your sales best practice.

ARPEDIO strives to create an inclusive and diverse workplace, and we encourage all qualified applicants to apply regardless of age, gender, race, sexual/religious orientation or disability.