Genan’s Salesforce journey: From basics to brilliance

About Genan

Genan is the world’s largest recycler of end-of-life tires, counting six recycling plants in total: one in Denmark (which is also where the Genan headquarters are located), three in Germany, one in Portugal, and one in Houston, USA. Genan is a private equity-backed company, and continually strives for excellence in tire recycling and sustainable practices.

Sector

Recycling industry

Website

www.genan.com

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The challenges

Faced with operational challenges and a disjointed CRM system, Genan sought a solution to harmonize processes and enhance transparency. The sales process spanned vast geographies, hindering visibility and knowledge sharing. Existing systems were inadequate, demanding a transformative solution to harmonize operations.

The solutions

Thomas Ballegaard, Genan’s Chief Commercial Officer, recognized the need for a robust CRM platform. Despite budget constraints, ARPEDIO’s strategic guidance and Salesforce’s advanced solutions emerged as the ideal combination. A well-paced implementation plan ensured a smooth transition, addressing the need for enhanced coordination, transparent data sharing, and a unified platform.

The results

The implementation yielded profound results, transforming Genan’s operational landscape:

Global team alignment

A common language now unites global teams, enhancing communication and collaboration.
Salesforce central

Every internal sales meeting now begins with Salesforce, making it the cornerstone for discussions, boosting efficiency, and ensuring a unified approach.
Enhanced transparency and overview

The integration of Salesforce has fostered stronger teamwork, providing complete insight into operations.

Genan now operates within a more coordinated, empowered, and dynamic organizational landscape. The synergy of Genan’s resolute determination, ARPEDIO’s strategic guidance, and the capabilities of Salesforce collectively pave the way for sustained growth and ongoing success.

Explore how ARPEDIO’s tailored approach and Salesforce’s capabilities empowered Genan to transition from basics to brilliance – download the full case study below.