The landscape for sales enablement software has rapidly evolved, including for Account-Based Selling Solutions. The Forrester report finds that technologies in the Account-Based Selling space are relieving customers of large amounts of work in terms of both resource allocation and capturing and aligning account data. This is the first step in making sales processes much more insight driven and establishing opportunities for increased sales productivity, and also why the report concludes that customers that use Account-Based Selling platforms are much more likely to grow revenue and increase Customer Lifetime Value (CLV).

“We’re very honored to be included in the Forrester New Tech Account-Based Sales Technologies report. To us, this is both a recognition of our hard work, and a clear validation that the solutions ARPEDIO offer are making a difference in the emerging market for Account-Based Selling tools. We believe we are ready to serve an even larger market, like we always envisioned, and we can’t wait to help more companies succeed with their SAM/KAM programs.” – Ulrik Monberg, CEO and Founder of ARPEDIO.

In sales, it can be difficult to get the full overview of accounts and stakeholders. The amount of data is either limited or non-shareable, making it difficult to collaborate across business units. This is the gap ARPEDIO is continuously working to bridge. 

“ARPEDIO helped us digitize our sales training and best practices. The simple user interface, the SAMA framework, and the high level of customizability made it easy to implement. It has improved our understanding of our clients and focused our efforts on the areas where we can make the biggest impact.” – Denise Juliano, Group Vice President of Life Sciences, Premier Inc.

Sales teams continue to leverage technology to enhance the CRM. Account-Based Selling tools operationalize best practices and allow visualization of relationships and opportunities to upscale sales team performance.

“We see Account-Based Selling tools as a natural evolution to support Strategic Account Management methodology and best practices, such as the SAMA 7-step value co-creationprocess.” – Denise Freier, CEO of SAMA.

For more information, read the full Forrester report here (available to Forrester clients or for individual purchase).

ARPEDIO offers state of the art digital tools for B2B Sales Professionals and Strategic Account Management all over the world. Deploy winning behaviors and best practices while tracking progress and health on accounts and stakeholder relationships with minimal friction. As a recognized partner to both Salesforce.com and Strategic Account Management Association (SAMA) we accelerate your sales force to reach new heights. For more information about ARPEDIO, visit: www.arpedio.com.

Contact information
Angus Robertson
Chief Marketing Officer
[email protected]
+1 408-242-5311