Account Planning is a strategic process used by sales and marketing teams to develop and execute plans for engaging and growing key accounts or customers. This strategic approach involves analyzing account data, identifying opportunities and challenges, setting objectives, and creating action plans to achieve sales and revenue targets.

Account planning often includes collaboration between sales, marketing, and other departments to align efforts and resources for maximum impact. The goal of account planning is to deepen relationships with key accounts, uncover new business opportunities, and ultimately drive growth and profitability for the company.

By taking a proactive and strategic approach to managing key accounts, businesses can strengthen their position in the market and enhance customer satisfaction and loyalty.