At ARPEDIO, we are committed to pushing boundaries and redefining industry standards. As we continue to grow, we are thrilled to announce the formation of our new Advisory Board, consisting of three exceptional global industry leaders. Their expertise and insights will be instrumental in steering ARPEDIO toward new heights of success and innovation.
The newly appointed Advisory Board members bring a wealth of experience from leading global companies and have a deep understanding of the challenges and opportunities within our industry. We are confident that their strategic guidance will significantly enhance our ability to serve our clients and expand our market presence.
The ARPEDIO Advisory Board consists of:
Chair, Sander Daniels: Investor/Advisor at Quality Clouds, Former Regional VP for Salesforce Financial Services EMEA and CEO of Client Intelligence Dashboard LTD.
Anne Slough: Executive Director, Revenue Enablement at Trinet and former Senior Analyst at Forrester.
Angus Robertson: Angus Robertson, CMO at ConnectWise and former CRO at Axcient, also served as interim CMO at ARPEDIO for over 12 months.
With the appointment of these global frontrunners, ARPEDIO is ready to accelerate its growth trajectory and deepen its industry impact. We are honored to welcome these distinguished professionals to our team.
Ulrik Monberg, CEO of ARPEDIO: “We are thrilled to have such an accomplished and visionary group of leaders join our Advisory Board. Their expertise will be invaluable as we continue to scale ARPEDIO and drive transformative change in our industry. This diverse group of advisors reflects our commitment to fostering a global perspective, which is essential for our expansion in international markets.”
Sander Daniels, Chair of the Advisory Board, continues: “ARPEDIO is shaping the future of Account-Based Selling and I have been passionate about this transformation ever since I led Client Technology for Royal Bank of Scotland. I look forward to support Ulrik and the Executive Board in achieving set growth targets by optimizing our Go To Market.”
Meet the Advisory Board
Sander Daniels, Chair of the Board
Sander Daniels previously led Financial Services within Salesforce EMEA. From 2017-2022, he was responsible for Salesforce Financial Services Go-To-Market, FS industry solutions like Financial Services Cloud and the partner alignment with both SIs and Salesforce ISVs like ARPEDIO. During 2022-2024, Sander supported various Salesforce partners and was a member of the Advisory Board of QualityClouds. Sander’s expertise in scaling organizations, particularly within the Salesforce ecosystem, makes him an ideal addition to our ARPEDIO Advisory Board.
LinkedIn Profile
Why did you decide to join the ARPEDIO Advisory Board?
“I chose to join ARPEDIO’s Advisory Board because of its innovative solutions and the company’s strong commitment to customer success. I have known Ulrik as a passionate CEO for the last 7 years and always enjoyed working with him. ARPEDIO stands out in the Salesforce ecosystem, and I see a tremendous opportunity to help the company scale and further establish its leadership in the industry.“
What are your hopes and expectations for ARPEDIO?
“I anticipate that ARPEDIO will continue its trajectory of rapid growth and innovation. Focus, strategic partnerships and ongoing translation of customer feedback into solution design are key ingredients in my view. My goal is to ensure that we not only exceed our strategic ambitions, but also change the way our customers and partners implement account-based sales strategies enriched with AI”
Anne Slough
Anne Slough has a rich history of directing senior level executives in the development of their corporate strategies and has an extensive background in developing business plans, diagnosing operational gaps, leveraging technology to achieve organizational objectives, and implementing results-oriented sales culture initiatives. Anne has both a breadth and depth of experience in establishing and growing high-performing teams. She leverages data to drive decisions, excels at root cause analysis, and is adept at operationalizing information to drive continued performance improvement. She has an expansive understanding of the complexities facing organizations today. Anne has led sales, demand marketing and customer success. Her career expertise spans the financial services, technology, professional services, retail, manufacturing, telecommunications, and utilities sectors.
LinkedIn Profile
Why did you decide to join the ARPEDIO Advisory Board?
“While an analyst at Forrester, I helped to create and evaluate the category of Account-Based Selling technology. I believe in the operational efficiency and effectiveness that ARPEDIO delivers to sellers, sales leaders, marketing and customer success professionals. More specifically, I believe in Ulrik’s vision for the company and am excited about the amazing work we can do together to continue ARPEDIO’s success.“
What are your hopes and expectations for ARPEDIO?
“My goal, given the ever changing and increasingly complex buyer’s journey, is to ensure that ARPEDIO will continue to define what “good looks like” in its category, so that its customers realize their goals. I believe ARPEDIO will continue to seek ways in which intent data, buyer and seller activity, and human insight is leveraged, to be the standard bearer of its category.”
Angus Robertson
Angus has over 20 years of experience in B2B software marketing and sales, specializing in accelerating sales velocity through product and distribution flywheels and helping build phenomenal teams. Angus is currently CMO at ConnectWise and an instructor with CompTIA. Previously, he was Partner and CMO at Chief Outsiders and CRO at Axcient, where he managed sales, marketing, and customer success. Before Axcient, Angus was EVP of Marketing at Convercent (now OneTrust), CMO at insightsoftware, and VP of Product Marketing at public company Spirent. When Angus isn’t marketing, he’s outdoors or spending time with family.
LinkedIn Profile
Why did you decide to join the ARPEDIO Advisory Board?
“Having served as interim CMO for over 12 months, I’ve seen firsthand how ARPEDIO’s technology empowers companies to become more competitive. Their passion for sales best practices and the strength of their team and culture made it an easy decision to join the advisory board.”
What are your hopes and expectations for ARPEDIO?
“I’m excited to help ARPEDIO shape a new market category in Account-Based Selling, complementing ABM and unlocking new opportunities for sales teams. With innovative capabilities like real-time account plans and whitespace analysis, I believe ARPEDIO is positioned to lead in strategic account management.”
Looking Ahead
As ARPEDIO embarks on this exciting new chapter, the expertise and vision of our Advisory Board will be crucial in guiding us toward our ambitious goals. With these industry leaders by our side, we are more confident than ever in our ability to innovate, grow, and deliver unparalleled value to our customers around the globe.
We encourage you to stay connected with us as we make strides in our mission. Follow us on our social channels, subscribe to our newsletter, and watch for upcoming updates on our website as we continue to build the future of ARPEDIO.
