The Future of B2B Sales with AI & Account-Based Selling

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Three industry experts from Forrester, Salesforce and ARPEDIO unravel the challenges and benefits of AI implementation, addressing issues related to data quality, trust, and the pivotal role of AI in enhancing productivity and quality within sales organizations.

The session covers everything you need to know about empowering sales leaders, applying Account-Based Selling (ABS) technologies and AI in Salesforce ecosystems, and the crucial interplay between technology, trust, and the future of B2B interactions.

Highlights from the session

Deep customer understanding is key

Deep customer understanding is crucial for successful B2B sales and ABS strategies. Ground your ABS strategy in profound customer insights, including identities, preferences, priorities, and decision-making processes. AI enhances this understanding, enabling faster and more effective resource prioritization.
Overcoming sales cycles with technology

Extended sales cycles and sales professional transitions are major B2B sales challenges. ABS technologies, CRM systems, and AI offer solutions by enhancing account visibility, coordinating sales efforts, and providing insights. Together, they manage extended sales cycles, ensure transparency in account planning, and facilitate smoother transitions between sales professionals.
AI as an enabler, not a replacement

AI integration into ABS aims to enhance, not replace, sales professionals' capabilities, as noted by experts from Forrester and Salesforce. AI automates tasks, offers insights, and streamlines the sales process, freeing up sales professionals for meaningful interactions. However, building trust in AI systems and ensuring data quality are crucial challenges for successful implementation. Ultimately, the future of B2B sales depends on the harmonious synergy between AI technologies and human expertise.

When we (Forrester) talk with Sales Leaders, they are not focused on reducing their workforce, they are focused on making the workforce they have more efficient, more productive, more successful, and I think that is a key benefit.

Steve Silver

VP, Principal Analyst, Forrester

#1 Account-Based Selling Platform

Powerful alone. Superior together.

Relationship Mapping & Org Chart

Manage internal and external relationships with key stakeholders.

Account Management

Build powerful account plans in Salesforce.

Opportunity Management

Boost win rates, reduce sales cycles! Enhance forecast accuracy.

White Space Analysis

Discover upsell and cross-sell opportunities in Salesforce.

The Future of B2B Sales with AI & Account-Based Selling

Highlights from the session

#1 Account-Based Selling Platform

Powerful alone. Superior together.

Get A Demo

Let's do some demo'ing

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Resources

ARPEDIO

Platform

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ARPEDIO

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ARPEDIO

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The Future of B2B Sales with AI & Account-Based Selling

Highlights from the session

#1 Account-Based Selling Platform

Powerful alone. Superior together.

Get A Demo

Let's do some demo'ing

Platform

Services

Resources

ARPEDIO

Platform

Services

Resources

ARPEDIO

Platform

Services

Resources

ARPEDIO

Privacy settings

The preferred platform for account-based selling