Account Management refers to the strategic process of nurturing and maintaining relationships with existing customers or accounts to maximize customer satisfaction, retention, and revenue. In this role, account managers serve as the primary point of contact between the company and its clients, overseeing all aspects of the customer experience.

This includes understanding the unique needs and objectives of each account, addressing any concerns or issues that may arise, and identifying opportunities for upselling or cross-selling additional products or services. Account managers work closely with internal teams, such as sales, marketing, and customer support, to ensure that the needs of their accounts are met effectively and efficiently.

By proactively managing accounts and providing personalized attention and support, account managers can strengthen relationships, foster loyalty, and drive revenue growth for the company.