Arpedio Welcomes New VP of Sales

As of August 1st 2020, Anders Pedersen joined our growing team, and we’re super excited to have him! Therefore, we would like to take this opportunity to introduce you to our newest team member.

For you to get to know him a little bit better, we have asked Anders a couple of questions about his background and his thoughts on taking on this new challenge as VP Sales at Arpedio. See his answers below.

Anders Pedersen, VP of Sales

Let’s start out with a short introduction – can you tell us a little bit about yourself and your professional background? 

My name is Anders Gyldenløve Pedersen, I’m 41 years old, a happy husband and father, and last but not least: I am the new VP Sales at Arpedio. 

Combined I have more than 15 years of experience from “The Big Four” professional consultancy firms, including EY, KPMG and Deloitte. 

The past six years, I have worked as Sales Director and Partner at Deloitte, where I was in charge of establishing and expanding the sales organization. In addition, my main areas of responsibility involved developing talent, strategic relationship building, commercial excellence and sales best practice. Along with extensive experience working with large global organizations and collaborating with international clients, I’m very excited to put my previous experience into play and hopefully contribute positively in my new role at Arpedio.

Can you elaborate on the decision to transition from one of the largest professional consultancy firms in the world to a SaaS startup?

After quite a few years in the same line of business I decided it was time for me to embark on a new adventure and try my strength against something very dear to my heart: helping ambitious companies succeed on the journey of transforming and optimizing their sales processes in an ever-changing world with increased complexity – a journey I’ve been on myself and therefore know a thing or two about. 

The inspiration to take the leap also comes from having followed and worked closely with Arpedio for the past five years. Consequently, I’ve already had the pleasure of working with – what I believe are – the most powerful digital sales solutions and management insights in Salesforce. And I believe there is a huge potential to actually change the way we do sales in B2B. 

Last but least, taking the Covid-19 situation into consideration, optimization and digitization of sales organisations is now more relevant than ever before. And for me to become part of a mission to change – or rather digitize – the sales organizations globally is quite exciting, if you ask me.

What was your experience with Arpedio before joining the team?

In my previous position at Deloitte, I was hired to build and expand the new sales department and thus transform the way Pipeline and Account Management was previously done. 

I quickly realized that we didn’t just need a CRM system, but we needed something more systematic, reliable, transparent and more efficient. We needed to establish a common language and a structured framework to unite the partners, so we could progress in the same direction – and that’s when I was introduced to Arpedio.

I’ve never before come across other tools that do what Arpedio does. With the software solutions from Arpedio the company’s sales best practices become available to everyone across your organization. 

Arpedio Sales suggests the next best steps (based on the company best practise) and helps structure your sales processes for precise forecasting directly in your pipeline. Additionally, Arpedio Matrix allows you to easily map your stakeholders and realize where to prioritize your time and resources.

The onboarding of new employees is also incredibly easy and efficient with Arpedio’s solutions. Stakeholder maps are always available and always up to date, making relationships and opportunities transparent and available to everyone throughout the organization – which fortunately means that the days of personal notebooks, spreadsheets and Post-its are finally over.

Any last thoughts you want to share with our readers?

I’m truly honored to become part of the Arpedio journey! The sales industry has been one of the slowest to enter the age of digitization, and to take on the challenge of trying to influence – and speed up – this development is an exciting mission, I believe.


*End of interview*


Going forward, Anders will be an important player in Arpedio’s continued growth and expansion, both nationally and internationally.

Welcome aboard, Anders!

Want to get a hold of Anders? He’s available and ready to discuss how you can take your sales processes to the next (digital) level on +45 30 93 42 09 and ap@arpedio.com.