Our message back from the Theatre 4 stage: agents are only as smart as the relationships underneath them.
In enterprise sales, the biggest deals are won on human complexity. The buying committee of fifteen. The champion who leaves mid-cycle. The blocker nobody mapped. That knowledge usually lives in sellers' heads, which means the account team is selling on partial pictures and the agent has nothing structured to work with.
An agent can draft an email or summarize a call anywhere. What it can't do anywhere else is act on a structured picture of who matters in an account, how they connect, and where the gaps are. That structure is what ARPEDIO builds inside Salesforce: the invisible organization made visible, with AI agents built on Agentforce doing the mapping work account teams previously did by hand.
So that's what we showed, live: an account team mapping its relationships into one large account, with the ARPEDIO agent doing the work. It built the account's org chart from scratch. It refreshed an existing org chart with the contacts added since the chart was last built. And it scored the relationships between sellers and stakeholders from the activity data already sitting in the Salesforce org. Three minutes, three jobs that normally take an account team an hour. The room cheered while the agent did the work.
"It is very focused. Making something we usually spend an hour on in three minutes is quite a challenge."
Daniel Kallestrup
VP Partnerships, ARPEDIO
ARPEDIO makes the invisible organization visible, structured, and actionable inside Salesforce. It turns Account-Based Selling into a foundation agents can act on. System of record → system of action.
