Dreamforce ran 15–17 September at Moscone in San Francisco. ARPEDIO had two slots in the AgentExchange Theater in Moscone West, a customer session and a competitive demo, and spent the rest of the week in conversations across the campus.
Wednesday morning was session 1982, and Siemens told it themselves. Buying committees at industrial enterprises now run to 15–20+ decision-makers per deal, spread across engineering, IT, procurement, and the executive floor, and their sellers built every relationship map by hand: the blank-canvas problem, multiplied across one of the world's largest sales organizations. ARPEDIO now sits in Siemens' core Salesforce platform, with an AI agent that drafts the org chart from data already in the system — contacts, titles, departments — so sellers start from a draft and spend their time on judgment, not data entry. Relationship mapping at a scale of 40,000 sellers.
Thursday afternoon was the partner Demo Jam on the same stage. ARPEDIO won it, three months after winning the Demo Jam at the Agentforce World Tour in London.
The takeaway we brought home came from the meetings, not the stage. Nikolaj Lund's read of the week: sales teams will increasingly do their daily work in Slack, with Salesforce and AI models such as Claude as the systems that create and maintain the accounts, plans, relationships, and opportunities underneath. How soon is open. Salesforce's own Claude announcements at Dreamforce make it feel closer than it did in June. The interface moves; the system of record does not. That is the case for keeping relationship data structured inside Salesforce, where any agent can act on it.
