March 15, 2022

New Report: How to Maximize Customer Lifetime Value with Account-Based Selling Technologies

March 15, 2022

New Report: How to Maximize Customer Lifetime Value with Account-Based Selling Technologies

The Forrester New Tech: Account-Based Sales Technologies, Q1 2022 report provides an overview of account-based selling technologies and concludes that taking advantage of these technologies can maximize customer lifetime value. The 19 vendors included in the report are evaluated and differentiated based on three weighted criteria: top ranked competitors, company tenure, and full-time employees, and subsequently divided into groups of Late-Stage, Growth-Stage, and Early-Stage vendors. ARPEDIO is named in the Growth-Stage category.

Maximize Customer Lifetime Value with Account-Based Selling

The New Tech: Account-Based Sales Technologies, Q1 2022 report by Forrester finds that “account-based selling technologies are streamlining the manual, labor-intensive process of assigning sales resources to specific companies or accounts in place of traditional geographic territories.

Due to data and insight gaps, the shift to account-based selling has been delayed for years. However, as technologies are maturing and growing in complexity, the ability to capture and leverage account data is reducing administration and enforcing collaboration in the sales process, not to mention making it far more insight driven.

The inability to collaborate across accounts and the lack of account information have been the biggest blocker for sales departments to obtain the full account overview and be able to sell strategically. Entering the era of account-based selling, this should no longer be the case.

In short, account-based selling technologies can help you:

  • Improve visibility into the potential accounts (CLV)
  • Increase sales rep efficiency
  • Increase pipeline value, win rates, and forecast accuracy


Forrester defines account-based selling platforms as “strategic account mapping and alignment technology platforms that help organizations’ account planning efforts by revealing complex relationships, identifying white space, supporting opportunity planning efforts, and coordinating collaboration to make it easier to identify, win, and retain business.

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Ready to start taking advantage of sales enablement technologies like account-based selling? Ramp up with ARPEDIO’s account-based selling platform. 

 Maximilian Opp, Account Manager

Maximilian Opp, Account Manager

+45 53 50 78 33
max@arpedio.com
linkedin.com/in/maximilian-opp/

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Maximilian Opp, Account Manager

Maximilian Opp, Account Manager

+45 53 50 78 33
max@arpedio.com
linkedin.com/in/maximilian-opp/

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Global B2B corporations are already creating significant results through the ARPEDIO solutions.​

Global B2B corporations are already creating significant results through the ARPEDIO solutions.​​

Explore the opportunities​

We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead

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Global B2B corporations are already creating significant results through the ARPEDIO solutions.

Explore the opportunities

We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead

Get access to the latest news, updates and special offers delivered directly in your inbox.

Explore the opportunities​

We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead​

Get access to the latest news, updates and special offers delivered directly in your inbox.