How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH

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Although in the past few months our lives have been getting back into a new normal, the world is heading full speed towards a new digital era and it seems like we are all asking ourselves how to best proceed when there is still uncertainty.

At ARPEDIO, the key insights we’ve gained, alongside our customers, is that COVID-19 is an accelerant — an accelerant for digital transformation that had already begun. It supercharged a pivot to customer-centricity. Now more than ever before it’s time to rethink how new channels can serve your employees and customers, the importance of employee experience, and how to reinvent yourself for the all-digital, work-from-anywhere world. Yet, in big and established companies’ conventional attitudes, traditional integration approaches, silos, and legacy systems often stand between leaders and customer-centricity.

While technology can assist, it is not a standalone solution. Using new technology to improve old processes will not suddenly transform the way your teams deliver a great customer experience at scale. Transformation occurs when leaders shift their attention away from internal technology, products, departments, or processes towards their customers. It’s simple to say, but difficult to put into practice.

We hope that these few guidelines will assist you in leading change with confidence. Through our experience with working with many C-suite leaders from companies of all sizes and industries, we’ve discovered similarities in what it takes for successful firms to get it right, as they transition to be more customer-centric.

Empowered #1: Supercharge your business alignment

Would you like to know how to have higher customer retention and how to make your business grow faster? Have you ever wondered whether you have the right relationships with your customers, or whether you are meeting with them often enough?

At ARPEDIO, we know how hard it can be to overview large accounts with many contacts in Salesforce. Understanding who you are selling to, in the next few months, is key to being able to create a strategic plan about how to engage with the right people. This is why we have developed the org chart tool, a branching diagram to help you access the different relationships with your stakeholders and process visual content faster, better, and smarter by having a relationship assessment system.

The org chart tool and the relationship management tool are a “digital coach” to help you build a close relationship with the right people, and help you keep your clients for the following years.

Empowered #2: Have complete control over your sales pipeline

Sales requires not only focus but also clarity over the pipeline. Are you wondering whether your customers see the value that you are providing? Would you like to have more confidence about what is in your sales pipeline? At ARPEDIO, we believe that every deal needs to be approached with a strategy specific to the customer. Daniel Kallestrup, the VP of Customer Success at ARPEDIO says

We believe in empowering everyone to work on strategies that have the greatest impact for clients and the success of their business

Daniel Kallestrup

VP of Customer Success, ARPEDIO

With ARPEDIO’s opportunity management and account management tool, you can qualify and assess your relationship strategies with your stakeholders. We have made it easy to create and answer all the relevant questions to discover, whether you are influencing and developing a business case with your clients. These questions and assessments can help you identify complications, and what can you do to mitigate them. All of the categories and questions in the pipeline are customizable, based on your strategy and type of business deal. Having assessed your accounts and opportunities based on e.g. your 1) relationship with the stakeholders, 2) the customer situations, 3) the processes, 4) the fit of your solutions in the market and 5) the ability to create value for the customer, you can have a better overview on the probability to close a deal. It gives an overall score for the specific deal and, therefore, more confidence.

Last but not least, ARPEDIO’s White Space Analysis tool helps you identify, diversify and expand your cross-selling opportunities. Would you like to know how to sell more to existing accounts? At ARPEDIO, we know that analyzing and understanding your white space is key to boosting your cross-selling opportunities and hitting higher numbers. We’ve discovered patterns that occur when effective cross-selling happens.

One of the key strategies is to start early in the process. In nearly all successful cross sell opportunities, the positioning of broader capabilities occurs early. The second strategy is to see how products fit together. Customers must see the logic in your product portfolio. They should understand the connections between your different offerings – how they piece together to create business value for them.

With ARPEDIO’s tools, you can build your cross-selling culture by leveraging current customer relationships for more revenue.

Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings. The key to success is to gather insight, unlock, analyze and understand your sales data, wherever it exists in a way that helps to compare, create strategies, and have a complete overview.

At ARPEDIO, we believe in being aligned to the same goal and working together to achieve it. We are here to help you get organized. We are here to help you gain clarity. We are here to help you grow. We are here to help you succeed.

Empower your business with ARPEDIO to make all the difference in your sales workflow. Contact us to learn more about best practices to improve your sales strategies and create continuous growth in your company.