Client Case study

How TDC went from spreadsheets to agile portfolio planning directly in Salesforce

about TDC

TDC Group is a Danish telecommunications company dating back to 1879. It is the largest telecommunications company in Denmark.

TDC Group consists TDC NET and Nuuday. TDC Net covers mobile and fixed (network) connections, whereas Nuuday focuses on customer experience and entertainment through brands such as YouSee, Telmore, Hiper, and TDC Erhverv.

This is a study of how TDC Erhverv managed to succeed in streamlining their portfolio planning with their largest enterprise clients.

Sector

Telecommunication

Website

Solutions used

The Challenge

TDC Erhverv needed assistance and tools to comply with their vision of a more agile way of working. Some of the challenges they were facing included:

The Solutions

Arpedio and TDC identified that an implementation of the Arpedio Cross Selling tool and the Arpedio Relationship Management tool would make them able to cope with their challenges. The tools were customized to fit their needs and terminology, and were implemented directly and natively in Salesforce where they already kept their critical client data.

The Results

In short, Arpedio supported TDC with the following:

All of the reporting possibilities have been exceptional. It has allowed for our Sales Managers to dive into specific product portfolios to estimate and predict future sales opportunities. Something that we weren’t able to do before.
Claus Hansen
TDC
All of the reporting possibilities have been exceptional. It has allowed for our Sales Managers to dive into specific product portfolios to estimate and predict future sales opportunities. Something that we weren’t able to do before.​​
Claus Hansen
TDC
Anders Gyldenløve Pedersen

Anders Gyldenløve Pedersen

+45 30 93 42 09
ap@arpedio.com
linkedin.com/in/anpedersen

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Anders Gyldenløve Pedersen

Anders Gyldenløve Pedersen

+45 30 93 42 09
ap@arpedio.com
linkedin.com/in/anpedersen

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Global B2B corporations are already creating significant results through the Arpedio solutions.

Global B2B corporations are already creating significant results through the Arpedio solutions.

Explore the opportunities​

We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead

Get access to the latest news, updates and special offers delivered directly in your inbox every third month.

Global B2B corporations are already creating significant results through the Arpedio solutions.

Explore the opportunities

We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead

Get access to the latest news, updates and special offers delivered directly in your inbox every third month.

Explore the opportunities​

We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management.

Stay ahead​

Get access to the latest news, updates and special offers delivered directly in your inbox every third month.

From spreadsheets to agile portfolio planning directly in Salesforce

Download the full case study here. 

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