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December 4, 2020

Highlights from the Dreamforce 2020 kick-off

Ulrik Monberg | December 4, 2020

Highlights from the Dreamforce 2020 kick-off

Dreamforce 2020 – the largest tech conference in the world – was kicked off on Wednesday, and even though it was quite a different setup than previous years due to COVID-19, Salesforce was able to deliver a worth watching and definitely unique live event, featuring many inspiring keynote talks and customer stories.

After participating virtually in the kick-off keynote on December 2nd, I have gathered a few highlights from the event:

Salesforce continues to impress

I’m very impressed to see that Salesforce continues to grow at the speed of light and has been rated the number one CRM system in the world by IDC (Worldwide Semiannual Software Tracker, October 2020). Also, great news that Salesforce and Slack will be joining forces, combining the best from both worlds in a perfect end-to-end digital setup to transform the way we work. Going forward, it will be even easier to work from anywhere and with everyone in the world.

COVID-19 has accelerated the digital imperative

It’s no surprise that the recurring motif of the Dreamforce Keynote event was ‘the New Normal’ and how the world has gone digital overnight.

Due to the worldwide COVID-19 pandemic, many of us have been forced to change the way we do business. And like Bret Taylor, President and COO of Salesforce, matter-of-factly put it, “Let’s be honest, it’s 2020, if you don’t have a digital business, you don’t have a business.“ This statement was backed up by all three customer stories from The State of Rhode Island, Bentley Motors and AT&T: all businesses that – extraordinarily – have managed to overcome adversity in this time of recession. The one thing they have in common is their willingness to use this year as an opportunity to accelerate their move into the digital world, concentrating their efforts on transforming the customer experience as well as shifting their focus to the digital customer in general.

This goes hand in hand with the findings I recently published in our COVID-19 white paper. There’s no getting around it. Businesses can’t afford to look the other way when it comes to digitization. The unprecedented challenges led by COVID-19 are forcing companies to adjust to their customers’ rapidly changing needs and expectations. This is simply the reality the future holds for us.

Therefore, I’ve gathered the most crucial steps strategic sales leaders must take to steer clear of the destroying potholes that is COVID-19. To summarize, the companies that come out ahead will be those who are able to 1) adopt technology for virtual collaboration, 2) equip sales teams with technology that delivers best practice playbooks and coaching to the individual in operational format across geographies and business units, and last but not least, 3) avoid costly mistakes by continuing to do things that do not work by standardizing sales processes and systematizing customer communication.

Learn more in the COVID-19 white paper here.

Hope to see you next year

All in all, another great Dreamforce Keynote event. I was happy to participate – even though it was from behind the screen due to the circumstances. And although I believe digitalization is here to stay, I hope we enter a brighter 2021 where the world is ‘back to normal’, so we can again get together in the ‘real world’ to inspire, learn and motivate each other.

Especially Dreamforce, but also the Strategic Account Management Association (SAMA) Annual Conference, are two events that I personally hope to experience live next year.

Watch or rewatch the opening keynote from Dreamforce 2020, and follow the DreamTX, Dreamforce Trailblazer Experience, from December 14/15 (depending on your timezone).

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Ulrik Monberg, CEO & Founder

Ulrik Monberg, CEO & Founder

+45 31 46 31 56 / +1 818 946 6804
um@arpedio.com
linkedin.com/in/monberg/

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Ulrik Monberg, CEO & Founder

Ulrik Monberg, CEO & Founder

+45 31 46 31 56 / +1 818 946 6804
um@arpedio.com
linkedin.com/in/monberg/

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

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